Quick Answer
Sign in to nowtv.com or the NOW app, go to My Account, scroll to Your Passes, select Manage next to the pass you want to cancel, then choose Cancel Membership or Turn off auto-renew. You keep access until the end of the current paid period.
If you're a Sky customer with NOW passes through your Sky account, cancel via My Sky instead (see Sky customers section).
Before you cancel
- No refunds for monthly passes. You pay for the full month even if you cancel on day 1. Keep the pass until it expires.
- Each pass cancels separately. Entertainment, Cinema, Sports, and Boost are independent. Cancel each one individually.
- Sky customers: check My Sky first. If you added NOW via Sky Q, Sky Glass, or Sky Stream, it may bill through Sky, not NOW directly.
Understanding NOW TV Passes & Memberships
NOW (formerly NOW TV) is Sky's streaming service. It offers monthly passes rather than a single subscription. You can have:
- Entertainment Membership — TV shows, box sets, Sky Atlantic, HBO, Sky Originals (£9.99/month as of 2026)
- Cinema Membership — Sky Cinema, new films every week (£11.99/month as of 2026)
- Sports Membership — Sky Sports channels, live Premier League, F1, golf, cricket (£34.99/month as of 2026)
- Boost — HD, remove ads, watch on 3 screens at once (£6/month, add-on only)
You can buy these individually or together. Each one bills separately and has its own cancellation process.
NOW also offers day passes and week passes for sports, which expire automatically and do not auto-renew.
How to Cancel NOW TV (Step-by-Step)
1. Via NOW Website (Easiest)
- Go to nowtv.com
- Select Sign In (top right)
- Enter your email and password
- Select your profile icon (top right)
- Select My Account
- Scroll to Your Passes or Membership
- Select Manage next to the pass you want to cancel
- Choose Cancel Membership or Turn off auto-renew
- Confirm your choice
- You'll see "Your [pass name] membership will end on [date]"
You keep access until the date shown. Save the confirmation email.
2. Via NOW App (iPhone or Android)
- Open the NOW app
- Tap Profile (bottom right)
- Tap My Account
- Scroll to Your Passes
- Tap Manage next to the pass you want to cancel
- Tap Cancel Membership
- Confirm
The app sometimes takes you to the website to complete cancellation. That's normal.
3. Via Smart TV or NOW Stick
Most NOW apps on smart TVs (Samsung, LG, Fire TV) and NOW Stick do not let you cancel directly. You'll see:
"Manage your membership at nowtv.com"
Use a phone, tablet, or computer to cancel. Then your TV app will update automatically.
4. If You're a Sky Customer
If you added NOW passes via Sky Q, Sky Glass, or Sky Stream, they bill through My Sky, not NOW directly.
To cancel:
- Go to sky.com/mysky
- Sign in with your Sky ID
- Select Your Products
- Scroll to NOW passes
- Select Manage
- Choose Cancel pass
If you don't see the pass in My Sky, it's billed directly by NOW. Cancel via nowtv.com instead.
What Happens After You Cancel NOW TV?
- You keep access until the end of the current period. If you cancel on 10 September and your pass renews on 25 September, you keep it until 25 September.
- No refund for unused time on monthly passes. You pay for the full month regardless of when you cancel.
- Your watchlist stays. If you restart the pass later, your watchlist and continue watching list remain.
- You can restart anytime. Sign in, pick a pass, and you're back. No penalty, no waiting period.
Do You Get a Refund If You Cancel NOW TV?
Not for monthly passes. NOW does not refund unused days or weeks on a monthly membership.
Exception: If you prepaid for 6 months or 12 months in advance (NOW occasionally sells these offers), you may be eligible for a pro-rata refund for unused months if you cancel early. Contact NOW support to request it.
Free trials: If you cancel during a free trial (usually 7 days), you will not be charged. You keep access until the trial ends.
Common Issues When Cancelling NOW TV
Can't find "Cancel Membership"
If you don't see a cancel button, one of three things is happening:
- You're on a day pass or week pass. These expire automatically. No cancellation needed.
- You already cancelled. Check your email for a confirmation. The pass may still show in My Account until it expires.
- You're a Sky customer. Cancel via My Sky instead of NOW (see above).
Account says "No active membership"
Your pass has already expired or been cancelled. If you're still being charged, check:
- Your bank statement — make sure it says "NOW" or "Sky" and not another service
- My Sky — if you're a Sky customer, the charge may be bundled into your Sky bill
- Apple App Store or Google Play — NOW doesn't bill through these, but if you have other streaming subscriptions, they might
Email and password not working
If you signed up via Sky, use your Sky ID to log in to NOW. The email may be different.
Select Forgot password? on the NOW sign-in page. Enter the email you used when you signed up. NOW will send a reset link.
Charged after cancelling
Check the date you cancelled vs the renewal date. If you cancelled after the renewal date, you've already been charged for the next month. That charge will not be refunded.
Example: Your pass renews on the 15th. You cancel on the 17th. You've already paid for 15th–14th next month. You keep access until the 14th.
Alternatives to Cancelling NOW TV
NOW does not offer pause, downgrade, or reduced-price options in the way Netflix or Spotify do. Your only options are:
- Cancel one pass, keep another. Drop Sports but keep Entertainment, for example.
- Remove Boost. Boost is an add-on. Removing it saves £6/month without cancelling your main pass.
- Wait for offers. NOW occasionally emails discount codes (e.g., "3 months Entertainment for £5.99"). If you cancel, you may receive these offers later.
You cannot pause NOW. Cancel and restart when you're ready.
Frequently Asked Questions
Can I pause NOW TV instead of cancelling?
No. NOW does not offer a pause feature. You must cancel to stop payments. You can restart any pass later without penalty.
Do I get a refund if I cancel NOW TV?
Not for monthly passes. If you prepaid for 6 or 12 months, you may be eligible for a pro-rata refund for unused months if you cancel early. Contact NOW support.
What happens to my NOW TV recordings if I cancel?
NOW does not offer recordings. If you mean Sky Q recordings via Sky Glass or Sky Stream, those are separate from NOW passes. Check your Sky account.
Can I cancel NOW Sports mid-month?
Yes, but you will not get a refund for unused days. You keep access until the current month ends. Cancel before the renewal date to avoid being charged for the next month.
What's the difference between NOW and Sky?
NOW is Sky's streaming-only service. No contract, no dish, no box (unless you buy a NOW Stick). Pay monthly, cancel anytime.
Sky (Sky Q, Sky Glass, Sky Stream) is a full TV subscription with contracts (usually 18 or 24 months), equipment, and bundled services like broadband. NOW passes can be added to Sky accounts, but they bill separately. See our Sky cancellation guide for full Sky contracts.
Will I lose my watchlist if I cancel NOW TV?
No. Your watchlist, continue watching, and account settings stay saved. If you restart a pass later, everything will still be there.
Can I restart NOW TV after cancelling?
Yes. Sign in to nowtv.com or the NOW app, select a pass, and subscribe again. There's no waiting period and no penalty for restarting.
Do Sky customers get NOW TV for free?
Not automatically. Some Sky Q, Sky Glass, and Sky Stream packages include NOW Cinema or NOW Entertainment as part of a bundle, but most require separate payment. Check your Sky bill or My Sky to see what's included.
Track Your NOW TV Renewals with SubSorted
NOW passes can add up quickly — especially if you forget you have Entertainment and Cinema and Boost running at the same time.
SubSorted reminds you before each pass renews, so you can cancel in time if you're not using it. Add your NOW Entertainment, Cinema, Sports, and Boost memberships manually — no bank login required. Your data stays private on your device.